The 5950 is more than just the official on-field cap of Major League Baseball. The letters emblazoned across the front of New Era's signature cap model are symbols of an entire city, as recognizable as any other landmark. Wearing one is proclaiming that geographical allegiance to the world. New Era's 'Local Market' range emphasized this allegiance, adding additional embroidered graphics highlighting city specific landmarks and features to the traditional team cap logo.
A collaborative capsule edition of the Local Market series with hip hop star Offset celebrates his hometown of Atlanta, with a selection of Braves caps and apparel featuring embellishments like the Georgia Peach, 1995 World Series patch, celebrating the year that the team of the '90s finally captured their first World Championship, along with Interstate 85 signage, and 'For the Culture' sloganeering.