New Era

New Era is a family-owned company and has been for four generations. Ehrhardt Koch, who founded the company in 1920, was a turn of the century pioneer with the goal of revolutionizing the headwear business.

The exclusive supplier of on-field caps for Major League Baseball, in 1996, New Era experienced its first brush with fame outside the sports arena, when the company received a special request from celebrated filmmaker Spike Lee for a customized red-colored New York Yankees cap. This began a long-standing relationship with Lee, who went on to direct New Era’s first commercial in 1997.