P.A.M. (Perks And Mini) is a fashion and lifestyle label founded in Melbourne, Australia, currently based in Paris, France. Established in 2000 by husband and wife duo Misha Hollenbach and Shauna Toohey, P.A.M. products are sold and exhibited internationally, attracting the attention of some of the globe's most influential art and fashion leaders.
With collaboration at its core objective, P.A.M. continue a multi-disciplinary design approach utilizing artists, fashion labels and stores around the world to contribute to their aesthetic and international recognition.
For SS21, P.A.M. announce their Nu/Age collection. Beyond their hope for a "Nu Age" of positive change, "nuage," the French word for "cloud," gives the collection an added environmentally friendly focus.