P.A.M. (Perks And Mini) is a fashion and lifestyle label based in Paris, founded by husband and wife duo Misha Hollenbach and Shauna Toohey.
Established in 2000 in Melbourne, Australia, P.A.M. (Perks And Mini) relocated to Paris in 2015 where the label is now permanently based.
P.A.M. (Perks And Mini) products are sold and exhibited internationally, attracting the attention of some of the globes most influential art and fashion leaders, with pieces acquired by The Tate Modern (London) and NGV (Melbourne) and a recent residency at Museum der Weltkulturen (Frankfurt). Sarah Andelman, co-founder and creative director of Colette (Paris) has also supported the brand from its conception, stocking P.A.M. (Perks And Mini) from its first collection at the prestigious 213 Rue Saint Honore until the stores closure in 2017.
P.A.M. (Perks And Mini) has a focus on collaboration at its core. An extensively collaborative and multi-disciplinary art and design approach involving artists, fashion labels and stores around the world has largely contributed to P.A.M. (Perks And Mini) becoming internationally recognized.