From the sundial and hourglass to the pocket watch and modern day wrist watch, although the method of keeping time has changed over the centuries, remarkably the goal has always been the same: create certainty from abstraction. Or figuring out when your lunch break ends. One of the two.
Nowadays, this basic need and the comforting feeling it brings has sort of been forgotten, replaced by the desire for the flashiest, most expensive wrist accessories that happen to also tell the time. Fortunately brands like G-SHOCK have been steadily perfecting the whole ‘form meets function’ thing, reminding people of the beauty in the practical nature of what watches do, and proving time and time again that wearing and collecting watches is for everyone.
To celebrate their 40th anniversary in the watch game, we’re reuniting with G-SHOCK to deliver a faithful take on their most 'quintessential' model, updated to fit our vision of the perfect ‘any’ day watch.
The Bodega x G-SHOCK DW-5600 appeals to the collector in all of us, and whether it’s your 1st watch or your 50th, G-Shock's rugged design paired with our eye for overt and covert detailing makes the Bodega 5600 wrist ready ‘anytime & anywhere’.
Setting the stage with a resin case and band, the DW-5600’s signature octagonal shape is on full display with protruding stainless steel bumpers to create a roll cage environment. And sure the appearance looks tough as nails but it's only an indication of its true durability which lies under the hood. Thanks to extensive research and field testing, the 5600 is shock resistant, as well as water resistant - up to 200m. So yeah, drop away.
Taking it from here, since our pitch for built-in AC didn't go as we hoped and our lecture on 'time as a social construct' still needs some work, we zeroed in on how we could take a staple in the G-SHOCK catalog and update it for the lifestyle of our audience.
Around since ’87, the 5600 carries a vintage steeze that simply can't be replicated which was our entry point: bringing its historic design language to the surface.
Decked out in a retro face complete with co-branding, globe graphics, red & blue striping, and perhaps a secret EL backlight illumination, the watch is directed by nostalgia but tuned for today. Not to mention the smoke grey translucence throughout which allows the faded gold and green details to pop. To commemorate the project as a whole, the underside of the case is a detail just for you and features a personalized engraving with co-branded graphics and a continuation of the world map motif.
Complete with an alternative woven band with a co-branded stainless steel carabiner closure for an alternate way to wear and a custom steam trunk inspired carrying case, if the goal was to simply tell the time, we wouldn’t be here. This watch is about the ‘how’.
Release Info: Friday, February 17, 2023
Available online at 12pm EST (noon) and in-store at both our Boston and Los Angeles locations on a first come, first served basis.
