PUMA X BODEGA: Where sport meets street
On Friday night, August 8, 2025, just hours before the official August 9 online launch, Bodega’s LA flagship transformed into a dreamscape where soccer culture met streetwear innovation. The doors opened as twilight draped the storefront—guests stepped into a scene where the floor was entirely covered in Astro turf, instantly redefining the space from retail to stadium‐meets‐street.
The centerpiece of the collection is the PUMA x Bodega Suede, featuring a shaggy suede upper in earthy brown tones. The sneaker boasts a unique lace-up system that allows for customization, embodying the collection's "Engineered for Expression" ethos .
The launch event transformed Bodega’s LA location into a vibrant hub of soccer culture and street style. Attendees enjoyed music by Nina. Offline and 2Gone, interactive installations, and a first look at the collection's apparel, which includes jerseys, shorts, and the T7 Coaches Jacket.
