Brand Intro: LØCI
Created to empower movers, makers, and risk takers LØCI effortlessly blends style, purpose, and performance - without compromising on sustainability.
Urban- lux vegan sneaker brand LØCI, has quickly become a favorite among A-list celebrities and global tastemakers. We caught up with the LØCI team to learn more about the mission behind the brand and how it came all to life.
What inspired the creation of LØCI, and what does the name represent?
LØCI was born out of frustration. We wanted to create a brand that represented a community who were carving their own path, despite the chaos around us. Every day we are inspired by individuals, be it artists, filmmakers, musicians, chasing their dream, pushing culture forward. It could be a side hustle, it could be their everyday, we wanted to create a brand that speaks and supports them.
LØCI was built with that same mindset. From a coffee table at Soho House, we set out to make our own mark on the industry. Every product is 100% vegan, crafted with eco-conscious materials, and made to go the distance.
It's a brand for the movers, the makers, the risk-takers.
What materials do you use in your sneakers, and how do you source them responsibly?
We’ve developed our blend of recycled materials made from recycled ocean plastic. Everything is 100% animal-free and uses 14 plastic bottles from the oceans or landfills. We work only with factories that align with our values—ethical working conditions, lower-impact production, and a shared commitment to doing better for people and the planet.
How has the brand garnered such a strong celebrity following in such a short time?
We’ve been humbled by the response from Hollywood icons wearing the brand and proud to have the backing of cultural icons who align with our mission. From Leonardo DiCaprio, a leading voice for the environment, to Nicki Minaj, a powerhouse championing Black-owned brands, their support speaks volumes about what LØCI stands for.
Are there plans to expand your product line beyond sneakers?
Absolutely. Sneakers were just the start. We’re building a lifestyle brand—apparel, accessories, even collaborations that go beyond fashion. If it fits the LØCI ethos and elevates your everyday, we’re into it.
Who is the LØCI customer, and what do they care most about?
In a few words they are the movers, makers, the risk-takers. People who want to blaze their own path. They’re not loud, they’re intentional.
Why did you launch the new FLØ / VØLT collection for your consumer? What was the white space you saw?
We saw a gap between performance and style. You had fashion sneakers that looked cool but couldn’t keep up with real life—and performance sneakers that weren’t made to flex beyond the gym. FLØ and VØLT are built to move with you. Run to meetings. Hit the gym. Jump on a flight. Dance ‘til 2AM. One pair all day.
You’re London-based but global in attitude. How does the city and all that comes with it shape what you do?
London’s a pressure cooker of culture. Grit, elegance, rebellion—it’s all here. That blend fuels everything we do.
You’ve worked with artists, DJs, designers… How do creative collaborations shape the DNA of LØCI?
Every drop is a chance to elevate voices, champion stories, and build something bigger than the product. We want LØCI to become a platform for the community, to feel inspired that you can take that leap and chase that dream that is always on your mind.
The artists we work with amplify that mission.
Is there a favorite LØCI silhouette within the team?
It depends who you ask but the VØLT and FLØ are making some noise. The perfect technical-lifestyle combo.
