x Todd Snyder JOGGER

Sure, everyone knows the iconic sneaker that bears his name, but what do you know about the man behind the style?

Known for his characteristic collaborations with heritage brands, Todd Snyder presents The Jack Purcell Collection, a capsule celebrating the life and legend of the man himself.

A badminton player from Ontario, Canada, Purcell would go from amateur competitor to professional World Champion in just a few short years, and would remain on top, unbeaten until his retirement in 1945. His eponymous sneaker, created in 1935 for the BF Goodrich company, brought a flat-soled, court-ready, white canvas and rubber low top silhouette to the forefront of all racquet sports, where it remained a go-to shoe for much of the 20th century.

Simple and versatile, it would be its eventual off-court popularity that took the shoe from sporty classic to timeless icon. Worn by everyone from the straight-laced family man on weekends to decadent rebels like James Dean to Kurt Cobain, the comfortable, casual design would become a staple for leisurely loafing and understated cool.

Inspired by the early era of on court athletic wear, Todd Snyder revisits and revives Purcell’s game garb style, adding subtle accents and comfort updates especially for the collection. From the blue plaid tracksuit to the signature sneaker, Snyder brings a vintage, retro aesthetic steeped in history, but fit for modern day streetwear.

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