Founded in 2009, Hoka footwear defied the minimalist design dominating the running world in the most extreme possible way. The “maximalist” cushioning of Hoka footwear offered more cushioning than any other shoe, period, while maintaining an overall light weight.   The exaggerated outsole required to accommodate the extra cushioning quickly became Hoka’s visual signature, something that made clear that this is a different kind of shoe.

Recently redesigned, the streamlined Rincon 3 adds an asymmetrical tongue, thinner pull tab and vented-mesh upper, giving it the best cushion to-weight ratio on the market.

• Slim tongue package reduces weight
• Accentuated heel pull tab for easy entry
• Full-compression EVA midsole provides signature HOKA cushioning
• Revised early-stage Meta-Rocker allows for a quick acceleration
• Full ground contact designed for smooth and stable ride
• Strategic high-abrasion rubber zones to reduce weight

1119395-BWHT