Worn by everyone from athletes and artists to card-carrying members of extremely disparate political affiliations, Fred Perry’s sportswear is able to miraculously transcend social strata, while at the same time providing the unlikely and unofficial uniform for groups who want those lines kept defined and in tact. Whether you’re punk or mod, far left or alt-right, every splinter of every subculture has found comfort, quality and a refined simplicity in Fred Perry garments. And isn’t that a testament to a solid product?
An English staple since its inception in 1952, and a worldwide sensation thereafter, the label may have been founded on Perry’s tennis accolades, but at this point his name is more likely synonymous with his fashion than his forehand.
A sharper take on a simple t-shirt, we swap cotton jersey for our signature piqué. Designed with a smart jet pocket at the chest – a detail borrowed from our formal shirting.