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From the mind of Publish Brand designer Alex James, Pleasures is a contemporary expression of the eternally influential and relevant 80s and 90s subculture aesthetic. James has lived and loved the sources of Pleasures' inspirations, which sets Pleasures apart from the reference mining pack.

You would believe the city-scape is of neo-Tokyo from Akira if it weren't for 'Pleasures' lit up on the side of the high riser.