New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown into the leading global athletic and lifestyle brand it is today. For over 100 , count it 1-0-0, years New Balance has continued to manufacture high quality athletic footwear, whilst remaining faithful to a core set of company values that include integrity, teamwork and total customer satisfaction.

The 990’s original designers were tasked with creating the single best running shoe on the market. The finished product more than lived up to its billing. When it hit shelves for the first time in 1982 the 990 sported an elegantly understated grey colorway, and a then unheard of three-figure price tag. For avid runners and ahead of the curve tastemakers alike, the 990 was a mark of quality and superior taste. There have been updates to the design since ’82, and more color options, but the 990’s aspirational status symbol aura has never changed. Simply put, the 990 is the shoe so good, that we’ve never stopped making it. The 990v3 features a premium upper construction and ENCAP midsole cushioning.

M990BB3