South Korean eyewear brand Gentle Monster was established in 2011 based on the philosophy of high-end experimentation. Focusing on product, space, styling, campaign, and service, Gentle Monster aims to offer a radically new and innovative point of view for design. These principles are addressed not only in the design of their sunglasses, but also in the design of their retail spaces and creative projects. Their refusal to be recognized as simply an eyewear brand is spoken in every frame, product, and store.
The Lo Cell BC5 is an oversized square Flatba frame. Distinguished by the rolled edges of the front and studs embellished on each corner of the lenses, these sunglasses feature the Gentle Monster logo accentuated by a metal detail and fitted with brown lenses with 99.9% UV protection.