The Jordan brand has always been, first and foremost, about quality and performance. It takes something extra and experimental to outfit the greatest player in the game, and the designs that were born from this continued quest, pushed the boundaries of style and fashion far into the future. What began with a primary call for quality, came the added bonus of a bold and adventurous edginess. It is with this same fearlessness and ferocity that Jordan’s gametime styles also held court as the best of streetwear. Pretty soon flashy, futuristic designs became the norm, and whether you were on the court or on the street, it didn’t matter how audacious it was, as long as you could back it up with skill.
That Jordan attitude was never really defined by gender either. Air Jordan was for everyone. This time, the Jumpman returns with a retro collection, especially for women, that brings with it all the edge and attitude from those transitional times when Jordan not only dominated the court but likewise became the voice of the streets.