GOODMAN MESH TRUCKER HAT

Since the Seoul-based streetwear label, thisisneverthat has experienced an explosion in popularity concurrent with the rise of K-Pop, it’s fairly common to see the two linked whenever thisisneverthat is being introduced to a new audience. While showing up in a BTS video only accelerated the thisisneverthat’s turbo-boosted high profile status, the connection between the two goes beyond simple name-dropping.

What K-Pop does in taking a deceptively simple starting point, pop music, and executing it to almost superhuman levels of perfection, thisisneverthat does with the extremely generalized category of streetwear and multitasks. Here is a brand that's modern yet vintage—a perfect balance of retro 90s streetwear appeal and modernity. There's a deep reverence for the past without ignoring the past or the future. thisisneverthat is many things, but never that dreaded word: boring.

• Mesh Trucker
• Graphic print on front
• Rear logo embroidery
• Rear adjustable Snap
• Polyester 71%, Rayon 23%, Span 6%
• Mesh: Nylon 100%
• Made in Vietnam

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