G-Shock watches hardly need an introduction. Their appeal is obvious; they are one of the few products in the world that can call itself battle tested, and mean it literally. G-Shock watches haven’t adopted a rugged aesthetic as a marketing angle, they really have been, and continue to be used by deep sea divers, special forces soldiers, and astronauts.
Their unique look is a byproduct of being constructed to stand up to the punishing demands that these professions dole out to a watch, and still keep precise time.
G-SHOCK teams up with New Era to develop the limited edition GM110NE-1A, in celebration of the iconic headwear brand’s 100th anniversary. The elements of New Era are captured in the form of a gold flag at the 3 o’clock position in conjunction with an engraved gold case back and special package featuring the inscriptions “100,” 1920-2020,” which pay homage to the brand’s sought after 59FIFTY cap. Upholding the distinctive design of the G-SHOCK GM110, the custom timepiece boasts a dark gray metal-forged and polished IP bezel enriched with gold lettering matching its gold and black analog-digital dial.
The new GM110NE-1A comes with two interchangeable bands including a black cloth band lined with green on the underside, gold buckle and band keepers and sporting the embroidered New Era flag on the strap, and a sleek gold-specked black urethane band with a branded stainless-steel keeper in gold.