The GEL-Lyte III isn't just an ASICS icon, it's a stands out as a landmark shoe in the history of sneakers. A departure from the reliable but conservative image that ASICS shoes had at the time, the GEL-Lyte III sought to capture the imagination of a growing sneaker audience constantly on the lookout for the next thrill. The unique split tongue, designed to facilitate comfort by eliminating the shifting during motion that occurs with a standard tongue, and allowing for hands free putting on and taking off, was considered a rule breaking, radical concept.
In addition to being a hit with the public upon its release, the GEL-Lyte III would accumulate more cultural cache, as the canvas for a number of influential collaborative projects during the mid 2000s period when special release shoes were still off the radar of the mainstream public.
A special edition outfits the classic GEL-Lyte III design in eco-friendly recycled materials, eco-leather overlays, and makes use of natural hues that minimize the amount of resources needed in the coloring process.