South Korean eyewear brand Gentle Monster was established in 2011 based on the philosophy of high-end experimentation. Focusing on product, space, styling, campaign, and service, Gentle Monster aims to offer a radically new and innovative point of view for design. These principles are addressed not only in the design of their sunglasses, but also in the design of their retail spaces and creative projects. Their refusal to be recognized as simply an eyewear brand is spoken in every frame, product, and store.
Big sunglasses are for people with big personalities and big confidence. For people whose aura is felt in a room as soon as they walk in because of all that Big Sunglasses Energy. Gentle Monster's FRIDA S-01 captures this spirit excellently with its oversized brown Flatba frame.