Cold World Frozen Goods is a brazen, yet refreshing play on modern streetwear and graphic-forward apparel. With an arsenal of bold graphics standing alongside provocative narratives, CWFG unapologetically injects an irreverent attitude with a chill aesthetic. Rife with obtuse references advertised by a variety of anti-hero role model mascots, this brand is for a discerning crowd of people who know what’s up.
The confident optimism that 'born winner' expresses is something that's been done. And why not? A little optimism never hurt anybody. A graphic depicting an actual birth though? That's definitely less common.