Turn back the clock to 2003, when the “Frontin” music video dropped. Eight bars is all Hov needed to drop one of the most iconic guest verses in rap history. All Pharrell needed to change the course of streetwear forever was a simple black t-shirt. This is the first glimpse the world would have of Billionaire Boys Club, Pharrell’s brand that would quickly become a ubiquitous streetwear line.
Founded with Nigo, the BBC label has been a trailblazer for decades, as it seamlessly blends streetwear and luxury and has influenced countless pockets of fashion, music, design, and culture.