From the mind of Publish Brand designer Alex James, Pleasures is a contemporary expression of the eternally influential and relevant 80s and 90s subculture aesthetic. James has lived and loved the sources of Pleasures' inspirations, which sets Pleasures apart from the reference mining pack.
If the classic, spiral pattern, bright colored tie dye is like the original Woodstock, the twist provided by Pleasures' low-immersion, crystal dyed version is like Woodstock '94. The atmosphere is a little darker and ediger, and Nine Inch Nails are there.
Presumably, a shirt where the dye didn't hold, and that falls apart in your hands would represent Woodstock '99.