Somewhat counter intuitively, when a new fashion imprint is touted as a design collective, a great deal of attention is often paid to the individual components of that collective. So, while the individuals behind Affix, Stephen Mann, Michael Kopelman, Taro Ray and Kiko Kostadinov, do boast notable credentials, the point of Affix isn’t to marvel at the roster like it’s an all star team, or a comic book crossover. Affix is about authenticity at the highest levels of execution. The utilitarian and military backgrounds of so many streetwear staples are prized for functionality and durability, as well as aesthetics. Affix adds the quality of top-level fashion design into the mix. Every day wearability, functional performance that keeps in tune with the more sophisticated palette of contemporary audiences, it all adds up to contemporary streetwear defined.
An all-over print derived from studio trial and error processes lends a unique, visual excitement to the industrial aesthetic. This is the new utility in action.