Nike's ACG range gears up for 2020 with the tagline of Designed, tested and made on Planet Earth. The newest collection of ACG was not, then, conceived of or developed in the liquid interior of Jupiter; that's obvious. So, what does designed, tested and made on Planet Earthmean?
Well, the natural landscapes of Planet Earth can be unpredictable, messy and even uncomfortable at times. No matter how much anyone plans, they aren't controlled environments. As with ACG's familiar all conditions gear means all conditionsmantra, Nike is very much about encouraging people to put ACG pieces to their intended use, in nature. In summer, the outdoors demand flexibility and adaptability. The need to stay cool is balanced with the need to stay protected. The priorities of keeping dry can, in an instant, shift to managing the body's internal temperature regulation to being shielded from inclement weather.
Technological functionality and essential utilitarian features like moisture wicking, ventilation, storage capacity and even UV protection feature on pieces throughout ACG's Summer 2020 collection. With everyone now, more than ever, aching for some quality outdoors time, the boldness in looks and spirit of All Conditions Gear is more timely than ever.