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Founded in 1948 by Rudolf Dassler, Puma has grown to become a worldwide athletic empire, all the while remaining innovative and fashion-driven.

Working with one of fashion's most acclaimed and daring designers -- Alexander McQueen -- the AMQ by Puma collection takes McQueen's high profile sense of style and combines it with Puma's sleek and sensible charm.  The collections continues to push the boundaries of sport-fashion every season with its innovative styles.

Rudolf Dassler registered the first Puma logo in 1948, which features the animal jumping through a slim letter "D" (for Dassler).  This logo is experiencing a revival with the Rudolf Dassler Schuhfabrik collection.  The designs focus on the heritage of the company, which the strong and charismatic Rudolf Dassler founded more than 60 years ago.