Bodega Spring/Summer ’21 Private Label Collection is all about the simple joy of going outside.
The notion of Spring as the season of new beginnings is not new. By ‘not new’, we mean that it was already time-tested material by the time the ancient Greeks and Romans got it down on parchment. In general, it’s difficult not to notice the rebirth of nature following the comparatively barren landscape of winter.
Normally, the symbolism of Spring isn’t something that most people would have to think about in the course of their day to day lives, but very little about the past twelve months has been normal. While the world isn’t quite ready for the full restoration of pre-pandemic life just yet, there have been glimpses of the light at the end of the tunnel. These flashes of hope have the Spring of 2021 poised to be the most keenly felt Spring of our collective lifetime, as the concepts of rejuvenation and rebirth become more than mere platitudes.
With that in mind, the Bodega Spring/Summer ’21 Private Label Collection is all about the simple joy of going outside. While the perfunctory “just to get out of the house” stroll has become a standard feature of countless daily routines, these outdoors inspired pieces encourage the wearer to fully embrace the unfettered freedom and tranquility that come with a reacquaintance with nature.
The collection’s cut and sew apparel and accessories focus on versatility of style and environment. Basic staples like hoodies, nylon shorts and bucket hat cover the full range of Spring/Summer meteorology, while a classic cargo pant and a Chelsea, Massachusetts made Steele canvas tote offer respectively unique forms of stylishly portable storage. With the essentials covered, this season’s cut and sew is headlined by a short-sleeve camp shirt, featuring an all-over topographical print.
Spring/Summer ’21 graphic tees feature a selection of classic outdoors twists on Bodega branding, serving as a reminder that, even on the edge of civilization, it’s important to support your local neighborhood Bodega/General Store/Market/Mart/Stop of choice.
Whether you’re headed off the grid or around the block, going outside isn’t an obligation, it’s a gift. Don’t take it for granted.
Release Info:
Delivery #01 is available online on Friday, May 7, 2021 at 12pm EST (noon) and in-store at both our Boston and Los Angeles locations.
Director and Photographer: @adamjasoncohen
Cinematographer / Colorist: @neilstechnica
VX Camera Op: @justinxaviersoto @imsweaty
Photo and Video Assist: @grantlewandowski @saiintcarter @justinxaviersoto @imsweaty
Editor: @malakhaipearson
Styling: @jorge__maniclla
Talent: @shawnee_dez @akirajei @chicagoqari @sen_morimoto @jesse.5k
Soundtrack: @justinxaviersoto
Sound Design : @malakhaipearson
Release Info:
Delivery #01 is available online on Friday, May 7, 2021 at 12pm EST (noon) and in-store at both our Boston and Los Angeles locations.
