NIKE X A MA MANIERE AIR FORCE 1
A new lifestyle imprint from Atlanta’s A Ma Maniére brand,
“Hand Wash Cold” reexamines that age old “Handle with Care” adage that adorns high-end merchandise and metaphorically co-opts it with a more proactive, humanistic message. Instead of simply treasuring and taking care of our consumer goods, we must also appreciate and take care of each other.
As longtime champions of culture’s positive effect on the community, AMM has provided their region with a blueprint for empowerment, and in time become a defacto headquarters for community outreach. With “Hand Wash Cold,” the brand only hopes to amplify their message, and they begin with their take on the Air Force 1.
Offering both high and low top silhouettes, HWC gives the tried and true classic and a complete material makeover, dressing it in soft leather, smooth nubuck and rich suede. Both AF1’s employ a black and grey color palette with contrasting panel outlines and each comes with an individually numbered tag showing the shoe’s authenticity and exclusivity. By adding luxurious upgrades to a traditionally no-frills icon, Hand Wash Cold creates a design narrative that juxtaposes fashion and community, and the care needed to maintain each. A Ma Maniére hopes you will do more than appreciate this design, they hope that in your appreciation and extreme care, you will learn to extend the same love and respect outward.
Release Info: Saturday December 7, 2019
The Nike x A Ma Maniére Air Force 1 '07 will be available through in-store raffle at our Boston location beginning Thursday 12/5 and ending Thursday 12/5. The Nike x A Ma Maniére Air Force 1 '07 will also be available through online raffle. The Boston raffle will start at 10am EST and end at 7pm EST. The online raffle starts Thursday (12/5) and ends Thursday (12/5). The online raffle will start at 10am EST and close at 5pm EST. Raffle entry is free and limited to one per customer. Winners will be contacted via e-mail on Friday, 12/6 by 9pm EST.
