Let's face it, we're conditioned to idolize the accolades of professional celebrities, athletes, and even superheroes on the big screen. As a result, hyper-specific accomplishments like winning Oscars, securing championships, and - well - saving the earth from imminent destruction somehow become benchmarks used to define success for the average person.

The problem is, our mile time gets measured in hours not minutes, the online acting degree from the University of Hollywood turned out to be a scam, and our cape is at the dry cleaners. Indefinitely.

So what about everyday accomplishments? The goals which may not be the most flashy or glamorous but lead to real changes and genuine happiness in people's lives? These are the miraculous feats that should be moving the fulfillment needle, making them just as deserving of some serious hardware. Or in this case, serious footwear.

To help snap us out of this comparative trance, we developed the Bodega X ASICS GEL-KAYANO 20, a reminder that everyone has their own finish line and overcoming the trials and tribulations of daily life is worth celebrating, no matter what they are and how long they take to accomplish. That's why the performance heritage of the KAYANO fits right in. Featuring a dual-layer Spacer Air Mesh upper prioritizing breathability, Welded Overlays for durability, and GEL technology to keep comfort front of ... foot,

these sneakers were made to pound the pavement. How you do it, is up to you.

From teaching an old dog new tricks and building a workout routine one push-up at a time to preparing to take the first step into a more active life, don't let the truncated domes printed on our insoles stop you. Just lace up 'em up, look both ways, and let those small wins add up.

Release Info: Thursday, September 12, 2024
Available online at 12pm EST and in-store at both our Boston and Los Angeles locations on a first come, first served basis.