Anyone can "brave the elements" of a 75-degree day with a slight cross breeze and low humidity. However, the party starts to clear out as soon as temperatures drop below comfort levels.
But that's okay, more room for the original contrarians. The people that say, 'It's inhospitably cold outside, time to get out there!' Doesn't matter if your idea of a good time involves a snowboard, some skis, or a pack of huskies, if you're out in the elements, what good is the right clothing if you have the wrong eyewear?
The Bodega x Oakley Latch Panel is here for the Winter athlete in us all, keeping your eyes cool in the face of a scorching sun and the bright reflection of freshly landed snow.
However even if that's the spirit of this collaboration, don't think it isn't a year-round performer, symbolizing a protective layer to help you leave your comfort zone for the sake of adventure, under any conditions.
After all, the notion of Oakley glasses 'shielding your eyes' isn't just some flashy marketing jargon, it's a reminder of the power sunglasses have both physically and mentally. Beyond guarding your eyes against dirt, debris, rays, and whatever else you might face, they also shield you from the world without making you look away - for the sake of enhanced observation and carefree expeditions without missing a beat.
So regardless of whether you have 2 legs or 4, respond to "sit" and "roll over", or have a habit of creating yellow snow, snap in the eyewear leash, keep the side shields ready, and take a gander at life through a fresh lens. However, just a fair warning, once you go Prizm™ and it feels like switching from black and white to color TV for the first time, you may never want to take them off. Ever.
Credits:
Talent: Michelle Choi @mandusumma and Joey Kula @joey_kula and Mamba @mambathehuskyyyy @suzbooz21
Director/Photographer: Angella Choe @angellachoe
AC/Lighting: Chris Demar Reis Morgan @demar.reis
Stylist: Bin X. Nguyen @binxnguyen
Production/Post: ANGL Studio angl__studio
Location: PROJKT @projktla
& Bodega
Release Info: Friday, December 6th, 2024
Available online at 12pm EST and at our Boston and Los Angeles locations on a first come, first served basis.