A Closer Look: Bodega x Asics Kayano 20 "Small Wins Add Up"

A Closer Look: Bodega x Asics Kayano 20 "Small Wins Add Up"

For life's everyday marathons - where small wins certainly add up.

Like anyone you pass on the street on any given day, the Bodega X ASICS GEL KAYANO 20 might look like just another ASICS sneaker from afar. But just like anyone you pass on the street on any given day, when you zoom in to take a closer look you'll see their lives and this sneaker are so much more.

 

Inspired by ASICS's athletic heritage and reinterpreted for the feats of strength, endurance, and will power needed to achieve personal bests in daily life, our KAYANO 20 is for the everyday athlete in life's marathons - where small wins certainly add up.

In a field of intense competition, our collaboration makes strides at its own pace, building up a fortified, multi-layer grey mesh foundation before anything else. Packed and secured by a tonal welded overlock frame and that signature tiger stripe branding we'd be lost without - sure there are lines and geometric patterns flying and darting everywhere throughout the sneaker. But there is a method to the madness, giving the sneaker a sense of forward motion and tranquility.

Prioritizing the little tweaks and adjustments that add up to big changes in the long run, we chose to keep the design subdued, even going for tonal branding on the ankle overlay. However, one element we did not shy away from was the presentation of the GEL-technology featured across the lateral midsole in a translucent green. Complimented by speckling as you go from mid-to-rear foot, be ready to leave your obstacles in the dust like you're the protagonist in a side-scroller.

Then you go to put them on and see the custom inserts that remind you of being at a crosswalk. Life's crosswalk. So lace them up and and take the plunge. Whether it be a timid tip toe or a long stride.

Release Info: Thursday, September 12, 2024
Available online at 12pm EST and in-store at both our Boston and Los Angeles locations on a first come, first served basis.