Shopping Cart

Your cart is currently empty.

Continue browsing here.

Enable cookies to use the shopping cart

Cart Updated
Variant Title has been added to your shopping cart.    View Cart   or   Checkout Now
Variant Title has been removed from your shopping cart.

Subscribe to our newsletter and get 10% off your next order

book a private shopping appointment


WMNS Nike Sportswear Editorial

: If you’re interested in fashion, take a quick glance at the business pages. Traditional athletic brands outsold ‘fast fashion’ last year, with the ‘athleisure’ movement leading the charge.

What does this mean in non-buzzword language? Easy, the athletic gear that people have been buying, not always for purely athletic purposes, for decades has gotten, emphatically more stylish, and as more and more people gravitate towards this kind of apparel for fashion, the more apparel is designed with fashion in mind. The end results are ultra modern and fashion forward, but thanks to the timelessness of athletic style, retain a kind of permanent usefulness that a one season fashion trend just can’t match.

The Nike Mixed Material collection goes for an ambitious overhaul of some fairly basic sportswear pieces. Staples like the t-shirt, hoodie, and track jacket are re-interpreted with modern performance materials and bold, fashionable cuts. This is how the sleeveless hoodie gets from 1980s training montage to cutting edge style.



Photography - Ricky Orng

Model - Heven Bekele

Words - Dan Alvarez

Thomas Boudreau

Share this