Established in Boston since 2006, and in downtown Los Angeles since 2017, Bodega brings the heart of the neighborhood to Shanghai for the first time. In conjunction with partners Reebok, the essential, neighborhood fixtures where youth culture springs from are recreated in scaled down form; interactive components like tattooing, apparel customization and a black light room offer the unique Bodega perspective that has made hidden in plain sight the standard in innovative customer experience for over a decade. A bodega grocery, sporting goods shop, and record store showcase the Reebok x Bodega Innersect exclusive capsule collection, along with additional collaborative releases with Pleasures, F@BRICK, ACU and Kuumba.