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Creation is the new t-shirt label from two respected veterans of the UK Streetwear scene, Emmet Keane and Paul Sid. Emmet was the co-founder of renowned label Answer along with Mo Wax and Honest Jon’s label designer Will Bankhead. Paul Sid is the founder of cutting edge innovative clothing label Retreat.

Both designers are heralded globally for their progressive, non-conformist thinking regarding design and attention to detail from the view of British subcultures.