South Korean eyewear brand Gentle Monster was established in 2011 based on the philosophy of high-end experimentation. Focusing on product, space, styling, campaign, and service, Gentle Monster aims to offer a radically new and innovative point of view for design. These principles are addressed not only in the design of their sunglasses, but also in the design of their retail spaces and creative projects. Their refusal to be recognized as simply an eyewear brand is spoken in every frame, product, and store.
Kings G1 from the 2021 Pre-Collection is a slim grey aviator style frame. The narrow frame front blends with the silver metal temples to complete the retro look. This style is fitted with pink gradient lenses with 100% UV protection.