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Stone Island SS19 Editorial

 

Industrial strength is one of those vague, marketing concepts that has entered the cultural lexicon. The definition is simple enough; something suitable for industrial use. For example, industrial strength cleaner might be used to sterilize an environment, as opposed to something you would use for a sparkly kitchen floor.

With everyday usage, industrial strength implies a sense of the extra, of getting benefits that are lacking in the standard version of a given product. Stone Island’s Spring/Summer ’19 collection draws on the notion of industrial strength as Stone Island’s technical innovation and progressive design are applied to a range of workwear staple inspired silhouettes.

 

Kevin Kang

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