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Series by Bodega: A New Way of Retailing

Bodega is pleased to announce SERIES (184 Massachusetts Avenue Boston, MA) - a new retail concept which examines the intersection of art & design, sports, culture, and fashion, as revolving exhibitions. Recognizing the need for an elevated editorialized space to serve as a launch pad for high-energy and limited launches, SERIES is a collaborative space that focuses on one brand’s capsule collection per exhibition.

Series will operate as an ephemeral and revolving gallery, presenting each collection with depth and storytelling throughout the space and customer experience. A limited number of exhibitions are scheduled throughout the year on an invite-only basis. Each exhibition will feature either exclusive content and/or product presented for an extremely limited amount of time.

Bodega Co-Founder Oliver Mak explains, “We’ve been experiencing campouts and queues for special projects since the beginning of Bodega and began to think how great it would be to create that opportunity for special collections from our extended family of friends and their brands. Bodega itself is a full environment so why not create full environments in a space like SERIES for projects that have full storylines and visuals that should be presented as an exhibition. The lines between fashion and art are so blurred, we might as well fuse the two by highlighting fashion as performance art, and the retail space as installation art.”

For announcements about SERIES by Bodega please visit seriesbybodega.com and follow @bdgastore on Twitter & Instagram.

Andrew White

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