As an iconic brand that has been around for decades, with countless classic shoes to its name, Adidas probably means something slightly different to each individual sneaker fan. Regardless of personal associations, there are two Adidas hallmarks that are always at the core of their work, a confident sense of style, and a willingness to innovate. The Y-3 range is where both of these impulses combine, through the creations of designer Yohji Yamamoto.
Forward thinking experimentalism and innovation are at the core of Yohji Yamamoto’s work for Adidas, but after sixteen years, it’s fair to say that the Y-3 imprint has earned the opportunity to look back, just a little bit, and indulge in some nostalgia.
The Fall/Winter 2019 collection from adidas Y-3 takes inspiration from the stalwart designs of the 70s, 80s and 90s. Of course, in the hands of Yohji Yamamoto, the definition of nostalgic is not exactly the same as it might be in everyday life. The old-school designs that have proven themselves so timeless are still filtered through the lens of Y-3.
The Yuuto is a reworking of a circa 2001, original Adidas Y-3 silhouette, the Y-3 Tenet. The laceless upper (the laces are actually hidden) and plastic overlay pieces create a sleek futuristic look. Two decades ago, this contemporary, cutting edge style was borderline mind blowing, avant garde stuff, which goes to show how ahead of the curve Adidas and Yohji Yamamoto really were.
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