The days of athletic performance and style-focused sportswear occupying two distinct spaces are long over. The post-everything age of continuous flux demands fashion that can simultaneously satisfy the demands of functionality and aesthetics. The best cutting edge fashion blurs the lines between the two like never before.
For spring 2018, Adidas and Los Angeles retail fixture Undefeated have renewed their connection with this goal in mind, as the technical expertise and sleek athleticism of Adidas is combined with the bold text and graphic streetwear branding of Undefeated in an extensive new collaborative collection.
Two cornerstones of modern style, camouflage, and the black and white palette, are applied, along with Undefeated’s signature tally mark logo, and the Adidas Equipment stripe logo, are applied across a range of performance apparel, and three modern running styles, a Primeknit Ultraboost, and two versions of the adizero Adios 3, featuring the always popular Boost cushioning.