Last year New Balance teamed up with Rich Paul for a basketball-based sneaker and apparel capsule. Though Paul hasn’t played a game in the NBA, his influence in the sport is undeniable. One-fourth of LeBron James’ “Four Horsemen,” Paul is also an agent to Anthony Davis, Draymond Green, Ben Simmons, and John Wall, and the founder of the Klutch Sports Group.
So yeah, you could say Paul has an eye and knows how to pick em'.
Built around a rendition of the NB550 inspired by Paul's youth, the second leg of the collection features upgrades on athletic favorites to keep you looking fresh on and off the court.