It’s fair to say, at this point, that Fred Perry is timeless. Their designs don’t lurch from trend to trend; they are what they are, and they are continually adopted by each successive generation.
Raf Simons, on the other hand, is thoroughly modern. His designs are not only famous in their own right, but have made him a highly valued collaborative partner for several prestigious and iconic brands. What makes Raf Simons an ideal partner is his ability to tailor his modernism to the structure and feel of the original piece. For example, when working with footwear, classic tennis shoes will get a slight, contemporary tweak, while technological runners will be downright avant garde.
Raf Simons' Spring 2018 collection for Fred Perry draws on the subculture roots that took the brand from sportswear to fashion essential, with a punk inspired collection that makes use of DIY inspired flashes to accent both Simons' modern sensibilities and Fred Perry's timeless style.