Going all the way back to his first work for the brand with the three stripes, the exploration and celebration of color has been an integral part of Pharrell Williams’ Adidas projects.
The newest Pharrell collection takes the notion of celebrating color, in and of itself to new heights. Holi is the Hindu festival celebrating the triumph of good over evil and the arrival of spring. A major component of Holi is the frenetic color play, where pigments and powders are exchanged with friends and strangers alike. The Hu Holi collection utilizes a special, powder dyeing technique across a range of sportswear basics and the Tennis Hu silhouette, a process that mimics the colorful aftermath of the Holi festival.