Adidas Consortium takes their collaborative exchange concept to the next level with the Communitas project. Communitas places a particular emphasis on locality, by pushing the relationship between Consortium collaborative partners and their respective local communities to the forefront.
The first Communitas release comes courtesy of a longtime and prolific Adidas collaborator, Copenhagen’s Naked. The internationally renowned, woman focused retail spot have created an entirely new silhouette, the Magmur Runner.
An informed, elevated interpretation of the chunky, “dad shoe,” the Magmur Runner takes inspiration from the overtly technical, Adidas Equipment designs of the 90s. A shock absorbing/energy returning Adiprene is rendered in a wavy midsole design, while a tonal white, technical mesh uppers with lux leather overlays provide a finely balanced application of performance and refined fashion aesthetics.