Fiorucci is a renowned, Milan based label. Admittedly, the city of Milan does tend to house more than its fair share of imprints fitting that exact description, but Fiorucci play a different role than the usual, prestige, luxury names. Fiorucci became trendsetters by introducing contemporary visual and cultural influences to the high fashion masses; first, by bringing youth culture looks like English mod style and American jeans and t-shirts to Milan, and in later years by discovering under the radar styles, and introducing them into American culture.
In 2019, there is no more expedient point of convergence for high fashion, street style and youth culture than athletic wear. Fiorucci have teamed up with Adidas to bring their signature brand of fun loving, attention grabbing, youthful elegance to a capsule collection of women’s footwear and apparel.
The Adidas Originals x Fiorucci Spring/Summer 2019 collection is a complete wardrobe for a sun soaked island getaway. Limited edition swimwear, poolside casual wear, shorts, jackets, tees and accessories feature an shamelessly vibrant palette of deep red and white, with complementary accents like red-orange and neon pink making timely appearances. Choice selections from the iconic, unforgettable Fiorucci graphic archive also prominently feature.
Because a complete wardrobe obviously includes footwear, a summer essential in the Adilette slide sandal, and a contemporary favorite in the Falcon W are also rendered in the collection’s vivacious co-branding.