Elevated sportswear designer Eric Emanuel has teamed up with adidas to commemorate that special first night of college basketball practice at the beginning of every fall season. “Midnight Madness,” as it is known, has become one of the most anticipated sporting events of the year, and Eric Emanuel’s commemorative collection celebrates this event by rethinking the practice uniforms for four of the NCAA’s most legendary basketball dynasties: Indiana, Arizona State, Kansas and Louisville. Duffel bags, shorts, long sleeve tees and socks appear in team colors celebrating both the historical legacies and hopeful futures of the four schools.
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