Tuscany is synonymous with the finer things. Classical art, high-class cuisine, and when it comes to fashion, unparalleled, hand-crafted, old-world quality. That’s all true, but to the uninitiated, it can give off an air of buttoned up stuffiness.
But the finer things aren’t just meant for gathering dust. Founded in 1957 by the grandfather of current creative director Guido Biondi, PRESIDENT’s is a preeminent name in forward looking Italian menswear. PRESIDENT’s connects the old-fashioned, made in Italy ethos with a wholly contemporary stylistic sensibility, because traditional doesn’t mean obsolete, and modern tastes don’t exclude quality.