As a creative collective, Brain Dead is not based on one single person, nor one single idea. With its disruptive, graphic-led approach, the brand takes its cues from post punk, underground comics, skateboarding, and the spirit of subculture as a whole. With such an open design path, the brand is able to churn out innovative pieces, time and time again.
Brain Dead offers a study in contrasts for Spring/Summer '21, as the altered perception of their otherworldly creative sensibilities collide with everyday functionality. Which is to say, utilitarian staples, with a twist, and at times much more than twist, of the unexpected. Brain Dead brings a whole new meaning to functioning on a higher plane.
Towel terry is heavier than linen or seersucker but, in all of its absorbent quick-drying glory, it's the fabric of the summer.