Returning World War II and Korean War veterans turned outlaw bikers, 1960s anti-war counterculture, the guerrilla chic of bands like The Clash, the cold war paranoia fueled paramilitary leanings of ‘80s industrial music, the militancy of politicized ‘90s hip hop…the military aesthetic has a long, storied and ever evolving history as a subcultural statement. Thanks to these diverse associations, it also has a permanent place in streetwear.
Liberaiders represent another evolution in the military aesthetic. In an age when authenticity of experience and output are everything, simply slapping some camouflage patterns on a basic blank doesn’t cut it. Liberaiders are informed by the original spirit behind the re-appropriation of military surplus, but dedicated to the highest quality that contemporary fashion and modern technology has to offer.
Broadcasting from the liberated zone of the human mind.