PW CNY BYW
Although it is uncertain as to when exactly the celebration of the New Year in China began, it is said to have originated in as early as 2000 BC. According to tales and legends, the ‘Year’ was a lion-headed ox that came out every New Years Eve to harm animals, people and their property, that feared the color red, fire and loud sounds. This, then brought about the tradition of people posting red crafts in front of their homes, launching fireworks, and hanging lanterns at the end and start of every year. With so much history and cultural importance, it’s no surprise that Pharrell Williams aimed to utilize his Human Race collaboration with Adidas to pay homage and respect to this annually celebrated holiday. Releasing three separate design iterations, each style pulls inspiration from the colors, shapes, and energy of CNY.
Decked out in a bright Red and Yellow upper, the new Adidas x Pharrell Williams BYW silhouette from their 2019 CNY collection boasts a true, traditional CNY color scheme. Featuring a Red Primeknit upper, it is dressed with a dragon scale-like pattern embroidered in Yellow and Gold detailing. A bold “AMBITION” print then runs on the forefront of each side, while a crisp, White Boost heel finishes off the design.
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This product is considered a Quickstrike (QS). All QS, limited edition, and brand collaboration products are final sale.
- Adidas x PW CNY BYW
- SCARLET/BRIGHT YELLOW/MET GOLD