We don’t want people to be attracted by old things. We want them to like the new ones.
It would be ridiculous to even attempt to change the basic shape of a scarf. You have to get across the idea that only a new scarf can satisfy the demands of today’s cold. Those old-fashioned jobs may have been fine for walks in snow covered parks, or doing figure-8s on a frozen pond, but in the here and now, you need something that’s been tested in triple cooled, sub-zero pods.