To get the ball rolling on Fall 2020, The All Conditions in All Conditions gear gets geographically specific, with an outdoors minded homage to Mount Fuji. The combination of Fujisan’s venerated status and the universal visual appeal of its perfectly symmetrical cone has made the mountain an enduring symbol of Japan in international culture, one depicted on everything from famous works of art to myriad tourist souvenirs.
Of course, nothing beats seeing the real thing, in person, which is why Mount Fuji and its surrounding environs draws countless tourists every year. The ACG Mount Fuji collection is inspired by the area’s natural landscape, and designed to tackle the hot and often wet weather that blankets Japan during this time of the year. A range of fully functional gear sees wind and water resistance go hand in hand with quick drying and lightweight coverage, offering protection from both sun and rain.
The centerpiece of the collection is ‘lava’ camouflage, a woodland palette applied in the style of a classic, brushstroke pattern, inspired by Mount Fuji’s terrain. The Air Deschutz hiking sandal, Air Moc 3.0 leisure silhouette, and apparel are outfitted with the custom camo.
The Mount Fuji collection is rounded out with a selection of seasonal essentials, and an additional footwear silhouette, the debuting Air Nasu, which bolster the camouflage offerings with classic ACG style.