The days when performance and heritage ran on purely parallel tracks, never to meet, are long gone. In fact, designing for a field that demands innovation functions a lot like any other compulsion with a law of diminishing returns. The longer you do it, the more you have to push the envelope to achieve the same thrills as before. A new project from New Balance, the Tokyo Design Studio, follows this line of thinking all the way to the ultimate fusion of performance and style.
As a longtime hotbed of New Balance fandom, the working relationship between New Balance and Japan is a well-established one. The Tokyo Design Studio takes this mutual admiration to a new level. Developed and designed in Japan, technological innovation and a progressive design sensibility are interpreted through the distinctly Japanese lenses of authentic history, painstaking craftsmanship and exacting quality.
The Reveal Concept silhouette at the center of so many Tokyo Design Studio designs brings outdoors ready functionality to stylistic versatility. The ENCAP reveal and ABZORB cushioning of the Reveal Concept 4 are outfitted with a Cordura trace fiber, ripstop nylon and mesh upper that combines lightweight breathability with rugged durability. A traction minded Vibram outsole maximizes comfort and grip while a sock collar offers snug support.
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